The unauthorized autobiography

How the horn found its groove.

A four-chapter account of ambition, rhythm, and an avoidable amount of glitter.

Carter Florence performing a dance move in the Guelph unicorn origin storyArchive image 001
01

Born under a disco ball

Nobody knows why the stable had theatrical lighting. John refuses to release the paperwork.

02

The first hoof shuffle

It began as a stumble, became a dance, and was immediately described as proprietary choreography.

03

Guelph gets glittered

A small victory lap became a city-sized sparkle incident. Carter called it market penetration.

04

The entrepreneurial era

Carter combined confidence, colour, and absolutely no forecasting into Hoof & Horn Ideas.

Next chapter

The biography ends. The clicking begins.